Axis has always been an outdoor beer.
Backyards. Tailgates. Camp chairs. Coolers by the grill. It’s the beer you grab when you’re hanging out, not overthinking it, and enjoying where you are.
Last fall, we released a limited Axis camo can to support Hunters for the Hungry. It was tied to the outdoors and a way of life that matters to us — and people really responded to it.
That got us thinking.
Not about doing another limited run or tying it to a cause, but about the look itself and what felt true to Axis.
SOMETHING THAT FEELS FAMILIAR
The new Axis Blue Camo can is inspired by the Texas outdoors and the places Axis naturally shows up. It’s familiar, easygoing, and meant to feel at home wherever you crack one open.
Nothing about the beer has changed.
Same Axis IPA. Same recipe. Same bold, hop-forward flavor you know.
WHY BLUE CAMO?
Axis has always been about balance — bold but approachable, flavorful but easy to drink. The Blue Camo design reflects that. It stands out without being loud.
This isn’t a limited release or a one-off. It’s just the next look for Axis, shaped by the people who’ve been drinking it for years.
You’ll start seeing Axis Blue Camo cans rolling out this month in both 12oz cans and 19.2oz single-serve cans. If you spot one out in the wild, snap a photo and tag @RealAleBrewing or use #AxisIPA.
Same Axis IPA.
Fresh Blue Camo look.